Search Engine Optimisationis the process of improving the volume and quality of traffic to a web site from search engines via search results. It is good for a site to appear high up on the search engines results lists since this will make it more visible to users. SEO targets different kinds of search, including image search, local search, and industry-specific vertical search engines.

By using good practices in web-design and programming I optimise the websites that I build. It is also important to know how search engines work and what people search for. Optimizing a website involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

There are many nifty tricks to optimize a site and I know a lot of them.